{"id":6411,"date":"2022-02-22T12:20:40","date_gmt":"2022-02-22T12:20:40","guid":{"rendered":"https:\/\/5minutesseo.com\/?p=6411"},"modified":"2022-10-10T15:11:03","modified_gmt":"2022-10-10T15:11:03","slug":"social-media-management-statistics","status":"publish","type":"post","link":"https:\/\/5minutesseo.com\/statistics\/social-media-management-statistics\/","title":{"rendered":"60+ Social Media Management Statistics &#038; Trends for 2022"},"content":{"rendered":"\n<p>With the advent of the modern age internet, the use of <em>social media usage statistic<\/em>s has emerged as the driving force changing not only the way we maintain our personal engagements but the business ones too. Could you imagine a simple message through your mobile device could outperform a conventional classified for the roommate search of yours, in the 2000s?&nbsp;&nbsp;<\/p>\n\n\n\n<p>From creating mobile-run new-age businesses to forcing the traditional brick and mortar businesses to reassess their very business models, the use and relevance of <em>social media marketing statistics<\/em> have come a long way.&nbsp;<\/p>\n\n\n\n<p>Here are 60+ social media statistics worldwide that remind us how integrated our daily lives and profession have become to the social media juggernaut:<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-1793b4da gb-headline-text\"><strong>Popular social network statistics<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>According to Alexa, Facebook, the 7th most popular website across the globe, has an estimated daily time per visitor of 17 minutes and 44 seconds.                              <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/influencermarketinghub.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Influencermarketinghub<\/em><\/a><\/li><li>On average, 300 hours of video are uploaded every minute on YouTube.                                <em>Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Dustin stout<\/a><\/em><\/li><li>Most Instagram users as per <em>teenage use of social media statistics<\/em> are between 18 to 29 years of age with 32% of Instagram users being college students.<em> Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/dustinstout.com\/social-media-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Dustin stout<\/a><\/em><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"616\" height=\"262\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-181903.png\" alt=\"Popular social media platform statistics among youths\" class=\"wp-image-6412\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-181903.png 616w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-181903-300x128.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure><\/div>\n\n\n<p>Source &#8211; <a href=\"https:\/\/blog-assets.hootsuite.com\/wp-content\/uploads\/2018\/02\/youtube-stats-comscore-620x273.png\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Hootsuite<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"462\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-182917.png\" alt=\"Percentage of customers opting social media for product research\" class=\"wp-image-6413\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-182917.png 735w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-182917-300x189.png 300w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n<p>Source &#8211; <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Oberlo<\/a><\/p>\n\n\n\n<ul><li>Facebook remains the most widely used social media platform, roughly two-thirds of U.S. adults. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics#:~:text=%20Here%E2%80%99s%20a%20summary%20of%20the%20Social%20Media,effective%E2%80%9D%20or%20%E2%80%9Cvery%20effective%E2%80%9D%20for%20their...%20More%20\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Oberlo<\/em><\/a><\/li><li>The average social media user engages with an average of 6.6 various social media platforms. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>backlinko<\/em><\/a><\/li><li>The second most popular social media platform is Youtube with 2.29 billion registered users. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.dreamgrow.com\/top-15-most-popular-social-networking-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Dreamgrow<\/em><\/a><\/li><li>In the US, 54% of social media users are female, while the remaining 46% are male, compared with a global average of 45.6% for females, and 54.4% for males.          <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/backlinko.com\/social-media-users\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>backlinko<\/em><\/a><\/li><li>The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing-statistics#:~:text=%20Here%E2%80%99s%20a%20summary%20of%20the%20Social%20Media,effective%E2%80%9D%20or%20%E2%80%9Cvery%20effective%E2%80%9D%20for%20their...%20More%20\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Oberlo<\/em><\/a><\/li><\/ul>\n\n\n\n<h2><strong>Facebook Statistics<\/strong><\/h2>\n\n\n\n<ul><li>The best times to post are Tuesday, Wednesday, and Friday from 9:00 a.m. &#8211; 1:00 p.m. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#FB-times\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SproutSocial<\/em><\/a><\/li><li><em>Social media marketing statistics<\/em> also reveal that the worst day to post is Saturday. <em>Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#FB-times\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SproutSocial<\/a><\/em><\/li><li>In 2020, Facebook had an operating profit of $32.6 billion. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.businessofapps.com\/data\/facebook-statistics\/#:~:text=Facebook%20Overview%20and%20Key%20Statistics%201%202.8%20billion,US%20digital%20ad%20revenue%20over%202020%20%28%20eMarketer%29\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Businessofapps<\/em><\/a><\/li><li>57% of Facebook\u2019s audience is male.<strong><em> <\/em><\/strong><em>Source: <a href=\"https:\/\/hootsuite.com\/resources\/digital2020-q4-update\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Hootsuite<\/a><\/em><\/li><li>63% of the U.S. population over age 12 uses Facebook. <em>Source: <a href=\"https:\/\/hootsuite.com\/resources\/digital2020-q4-update\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Hootsuite<\/a><\/em><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"731\" height=\"499\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-183337.png\" alt=\"Global facebook engagement of users  at different day &amp; time \" class=\"wp-image-6414\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-183337.png 731w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-183337-300x205.png 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure><\/div>\n\n\n<p>Source &#8211; <a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#FB-times\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SproutSocial<\/a><\/p>\n\n\n\n<ul><li>Facebook has admitted to deleting 1.3 billion fake Facebook accounts.                   <em>Source: <a href=\"https:\/\/www.websiterating.com\/research\/facebook-statistics\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Websiterating<\/a><\/em><\/li><li>Countries with over 100 million Facebook users include India (320), the USA (190), Indonesia (140), and Brazil (130). <em>Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnicoreagency.com\/Facebook-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Omnicore<\/a><\/em><\/li><li>Facebook users generate 4 million likes every minute. <em>Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.websiterating.com\/research\/facebook-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Websiterating<\/a><\/em><\/li><li>Around seven-in-ten U.S. adults (69%) use Facebook. <em>Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnicoreagency.com\/Facebook-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Omnicore<\/a><\/em><\/li><li>Every day, 35 million people update their statuses on Facebook. <em>Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.websiterating.com\/research\/facebook-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Websiterating<\/a><\/em><\/li><\/ul>\n\n\n\n<h2><strong>Twitter Statistics<\/strong><\/h2>\n\n\n\n<ul><li>Twitter reached 211 million daily active users in Q3 2021. <em>Source: <\/em><a href=\"https:\/\/www.statista.com\/statistics\/970920\/monetizable-daily-active-twitter-users-worldwide\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statista<\/em><\/a><\/li><li>The best times to post on Twitter are Wednesday and Friday at 9 AM, and Saturday has the least engagement. <em>Source: <\/em><a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Sprout Social<\/em><\/a><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"635\" height=\"495\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-183753-1.png\" alt=\"Important twitter statistics\" class=\"wp-image-6417\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-183753-1.png 635w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-17-183753-1-300x234.png 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure><\/div>\n\n\n<p>Source &#8211; <a href=\"https:\/\/thumbnails-visually.netdna-ssl.com\/10-surprising-twitter-statistics-infographic_52e9c2a5b4e43_w1500.jpg\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Netdna<\/a><\/p>\n\n\n\n<ul><li>Tweets with hashtags get 100% more engagement. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/business.twitter.com\/en\/resources\/agency-playbook.html?utm_medium=organic&amp;utm_source=twitter\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Twitter<\/em><\/a><\/li><li>Socially responsible ads on twitter perform 12% better than standard ads. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/uploads\/IPGcultureimpact.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Magna<\/em><\/a><\/li><li>26% of US users check their Twitter account several times a day. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/#twitter-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statusbrew<\/em><\/a><\/li><li>83% of the world&#8217;s leaders are on Twitter. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/#twitter-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statusbrew<\/em><\/a><\/li><li>According to 2021 statistics, one in five people in the U.S. uses Twitter.                  <em>Source: <\/em><a href=\"https:\/\/www.omnicoreagency.com\/twitter-statistics\/#:~:text=%20Twitter%20Statistics%20%28Editor%E2%80%99s%20choice%29%20%201%20Number,or%20female.%20In%20terms%20of%20Twitter...%20More%20\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Omnicoreagency<\/em><\/a><\/li><li>These latest figures indicate that roughly 5.5% of all the people on Earth use Twitter today.<em> Source: <a href=\"https:\/\/datareportal.com\/essential-twitter-stats\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Datareportal<\/a><\/em><\/li><\/ul>\n\n\n\n<h2><strong>Linkedin Statistics<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"618\" height=\"430\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-104621.png\" alt=\"Global linkedin user's engagement statistics at different day &amp; time \" class=\"wp-image-6419\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-104621.png 618w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-104621-300x209.png 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n\n\n<p>Source <strong>&#8211;<\/strong> <a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SproutSocial<\/a><\/p>\n\n\n\n<ul><li>The best days are Tuesday, Wednesday, Thursday, and Worst day is Sunday.           <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SproutSocial<\/em><\/a><\/li><li>The Best times to post are Tuesday and Thursday 9 a.m.\u2013noon, Wednesday 9 a.m.\u20132 p.m. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Sprout Social<\/em><\/a><\/li><li>As per <em>social media business statistics<\/em> by Omnicore Agency, 48.5% of US LinkedIn users are Monthly Active Users. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnicoreagency.com\/LinkedIn-statistics\/#:~:text=LinkedIn%20Statistics%20%28Editor%E2%80%99s%20choice%29%201%20LinkedIn%20User%20Statistics,Age%2037%25%20of%20U.S.%20...%20More%20items...%20\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Omnicoreagency<\/em><\/a><\/li><li>LinkedIn&#8217;s advertising audience reach has grown by 8.8% over the past 12 months.<em> Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/#twitter-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statusbrew<\/em><\/a><\/li><li>Females account for 43.1% of the total LinkedIn users, while 56.9% of LinkedIn users are male. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnicoreagency.com\/LinkedIn-statistics\/#:~:text=LinkedIn%20Statistics%20%28Editor%E2%80%99s%20choice%29%201%20LinkedIn%20User%20Statistics,Age%2037%25%20of%20U.S.%20...%20More%20items...%20\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Omnicoreagency<\/em><\/a><em>&nbsp;<\/em><\/li><li>51% of US College Graduates use LinkedIn. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnicoreagency.com\/LinkedIn-statistics\/#:~:text=LinkedIn%20Statistics%20%28Editor%E2%80%99s%20choice%29%201%20LinkedIn%20User%20Statistics,Age%2037%25%20of%20U.S.%20...%20More%20items...%20\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Omnicoreagency<\/em><\/a><\/li><li>LinkedIn is more popular with men, who comprise 57% of its user base. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/kinsta.com\/blog\/linkedin-statistics\/#:~:text=%20Mind-Blowing%20LinkedIn%20Statistics%20and%20Facts%20%282022%29%20,on%20the%20platforms%20is%20for%20job...%20More%20\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Kinsta<\/em><\/a><em>&nbsp;<\/em><\/li><li>LinkedIn generated $8 billion in revenue in 2020, an increase of 19 percent year-on-year. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.businessofapps.com\/data\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Businessofapps<\/em><\/a><\/li><li>LinkedIn gains a new member every 2 seconds. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/techjury.net\/blog\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Techjury<\/em><\/a><\/li><\/ul>\n\n\n\n<h2><strong>Youtube Statistics<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"555\" height=\"557\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105026.png\" alt=\"Essential youtube statistics\" class=\"wp-image-6420\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105026.png 555w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105026-300x300.png 300w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105026-150x150.png 150w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure><\/div>\n\n\n<p>Source &#8211;<a href=\"https:\/\/financesonline.com\/youtube-statistics\/#:~:text=%20YouTube%20History%20Statistics%20%201%20%24562%20million,than%2015%20years.%20%28Howie%20Mann%2C%202020%29%20More%20\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"> Financesonline<\/a><\/p>\n\n\n\n<ul><li>1 billion hours of YouTube videos are watched daily. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.youtube.com\/intl\/en-GB\/howyoutubeworks\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>YouTube Press<\/em><\/a><\/li><li>YouTube ranks second in the most visited sites organically in the US and first when the same is charted globally.<em> Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Ahrefs<\/em><\/a><em>&nbsp;&nbsp;<\/em><\/li><li>90% of digital consumers in the US use YouTube \u2013 making it the most popular choice for watching online videos. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.oberlo.in\/blog\/youtube-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Oberlo<\/em><\/a><\/li><li>Only 9% of small businesses have their own Youtube channel. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.brandwatch.com\/blog\/youtube-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Brandwatch<\/em><\/a><\/li><li>As of the last quarter, 77% of the US internet users in the age 15-35 use YouTube. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/296227\/us-youtube-reach-age-gender\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statista<\/em><\/a><\/li><li>The online video platform&#8217;s audience will amount to 210 million viewers in 2022, up from 192 million in 2018. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/469152\/number-youtube-viewers-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statista<\/em><\/a><\/li><li>YouTube has over 2 billion monthly active users. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/youtube-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SproutS<\/em><\/a><em><a href=\"https:\/\/sproutsocial.com\/insights\/youtube-stats\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">ocial<\/a><\/em><\/li><li>According to 88% of marketers, video marketing provides them with positive ROI.  <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/video-marketing-statistics-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Smart Insights<\/em><\/a><\/li><li><em>70% of what people watch on YouTube is recommended by its algorithm. Source:&nbsp;<\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/invideo.io\/blog\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Invideo<\/em><\/a><\/li><li>81% of adults in the US use YouTube<em>. Source: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/serpwatch.io\/blog\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Serpwatch<\/a><\/em><\/li><li>Total Youtube revenue in 2020 was around $19.7 billion. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.omnicoreagency.com\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Omnicoreagency<\/em><\/a><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"665\" height=\"489\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105351.png\" alt=\"Percentage of UK's population above 18 using youtube  \" class=\"wp-image-6421\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105351.png 665w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105351-300x221.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure><\/div>\n\n\n<p>Source: <a href=\"https:\/\/www.businessofapps.com\/wp-content\/uploads\/2018\/05\/YouTube-UK-demographics.jpg\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Businessofapps<\/a><\/p>\n\n\n\n<h2><strong>Instagram Statistics<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"622\" height=\"432\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-104548.png\" alt=\"Global lnstagram user's engagement statistics at different day &amp; time \" class=\"wp-image-6422\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-104548.png 622w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-104548-300x208.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure><\/div>\n\n\n<p>Source &#8211; <a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">SproutSocial<\/a><\/p>\n\n\n\n<ul><li>The best time to post on Instagram is Monday to Friday at 11:00 a.m.                   <em> Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SproutSocial<\/em><\/a><\/li><li>The best day to post is Tuesday and Worst day to post is Saturday. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/#tw-times\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>SproutSocial<\/em><\/a><\/li><li>73% of marketers favor Instagram for influencer marketing. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/#twitter-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statusbrew<\/em><\/a><\/li><li>The fashion sector has the highest engagement rates and post frequency on Instagram. <em>Source: <\/em><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/statusbrew.com\/insights\/social-media-statistics\/#twitter-statistics\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Statusbrew<\/em><\/a><\/li><li>80% of Instagrammers are Partaking with Companies. <em>Source:&nbsp;<a href=\"https:\/\/technnaa.com\/instagram-statistics-for-2022-the-31-stats-you-have-to-know\/#:~:text=%20How%20Companies%20are%20Utilizing%20Instagram%20Statistics%20,million%20customers%20in%20the%20USA%20make...%20More%20\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Technnaa<\/a><\/em><\/li><li>Instagram is the most followed brand with 424 million users, followed by National Geographic with 186 million.<em> Source: <a href=\"https:\/\/www.businessofapps.com\/data\/instagram-statistics\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Businessofapps<\/a><\/em><\/li><li>84% of US teenagers use Instagram, with 25% saying it&#8217;s their favorite social media platform. <em>Source: <\/em><a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-115242\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Marketing Charts<\/em><\/a><\/li><li>It took 8 months for stories on Instagram to overtook Snapchat\u2019s 150 million Daily Active Users. Currently reaching half a billion people every day. <em>Source: <\/em><a href=\"https:\/\/www.demandsage.com\/instagram-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Demandsage<\/em><\/a><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"629\" height=\"483\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105747.png\" alt=\"Instagram users growth trend \" class=\"wp-image-6423\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105747.png 629w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-105747-300x230.png 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure><\/div>\n\n\n<p>Source: <a href=\"https:\/\/mediakix.com\/wp-content\/uploads\/2016\/03\/Instagram-stories-chart-updated-020719-1.png\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Mediakix<\/a><\/p>\n\n\n\n<h2><strong>Social Media Statistics for Business<\/strong><\/h2>\n\n\n\n<ul><li>Frequency of social media posting by business people:<br>Daily: 52%, Once In A Week: 80%, and Monthly: 94%. Only 6% of businesses are not posting even on a monthly basis<em>. Source: <\/em><a href=\"https:\/\/www.elluminatiinc.com\/social-media-statistics-for-business\/#:~:text=%20Social%20Media%20For%20Business%3A%20Know%20These%20Mind-blowing,marketers%20these%20days%20as%20it%20is...%20More%20\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Elluminati<\/em><\/a><\/li><li>54% of People on Social Media Use It To Research Products. <em>Source: <\/em><a href=\"https:\/\/legiit.com\/blog\/social-media-small-business-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Legiit<\/em><\/a><\/li><li>Around 90% of business marketers believe that their business has experienced good exposure because of the social media campaigns<em>. Source: <\/em><a href=\"https:\/\/www.elluminatiinc.com\/social-media-statistics-for-business\/#:~:text=%20Social%20Media%20For%20Business%3A%20Know%20These%20Mind-blowing,marketers%20these%20days%20as%20it%20is...%20More%20\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Elluminati<\/em><\/a><\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"738\" height=\"492\" src=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-110317.png\" alt=\"Social media content statistics for business\" class=\"wp-image-6424\" srcset=\"https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-110317.png 738w, https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Annotation-2022-02-18-110317-300x200.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n\n\n<p>Source: <a href=\"https:\/\/statusbrew.com\/insights\/content\/images\/2018\/12\/7.png\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Statusbrew<\/a><\/p>\n\n\n\n<ul><li>71% of small-to-mid-sized businesses use social media to market themselves, and of those who do so, 52% post at least daily. <em>Source: <\/em><a href=\"https:\/\/www.renolon.com\/social-media-for-business-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Renolon<\/em><\/a><\/li><li>Social media helped increase business website traffic by 75%. <em>Source: <\/em><a href=\"https:\/\/www.renolon.com\/social-media-for-business-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Renolon<\/em><\/a><\/li><li>2.93% of all marketers think that more exposure for their business is the main benefit of using social media. <em>Source: <a href=\"https:\/\/www.renolon.com\/social-media-for-business-statistics\/\" class=\"rank-math-link\" target=\"_blank\" rel=\"noopener\">Renolon<\/a><\/em><\/li><li>According to Statista, in 2020, just short of 92% of U.S. companies with at least 100 employees used some form of social media marketing. <em>Source: <\/em><a href=\"https:\/\/legiit.com\/blog\/social-media-small-business-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Legiit<\/em><\/a><\/li><li>Adults aged 18 to 34 are most likely to follow a brand on social media, with 95% of them doing so. <em>Source: <\/em><a href=\"https:\/\/assetdigitalcom.com\/social-media-and-small-business-latest-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Asset Digitalcom<\/em><\/a><\/li><li>1 in 3 Social Media Users says That One of the Main Reasons They Use the Platform Is to Follow a Brand or Find Products to Buy.<em> Source: <\/em><a href=\"https:\/\/supplygem.com\/social-media-statistics\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\"><em>Supplygem<\/em><\/a><\/li><\/ul>\n\n\n\n<h2><strong><em>Social Media Usage Statistics<\/em> as the data bank driving business strategies today<\/strong><\/h2>\n\n\n\n<p>With businesses facing cut-throat competition to connect with the customer rather than conventional selling, the use of refined data to understand the actionable insights becomes imperative. A consistent eye on what\u2019s trending on social media is a time-tested way to synchronize one\u2019s efforts with mainstream emotion in the VUCA world.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the advent of the modern age internet, the use of social media usage statistics has emerged as the driving force changing not only the way we maintain our personal engagements but the business ones&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[26],"tags":[],"acf":[],"featured_image_src_large":["https:\/\/5minutesseo.com\/wp-content\/uploads\/2022\/02\/Blog-Featured-Image-1.png",850,445,false],"author_info":{"display_name":"Vineet Gupta","author_link":"https:\/\/5minutesseo.com\/author\/vineet-gupta\/"},"comment_info":8,"category_info":[{"term_id":26,"name":"Statistics","slug":"statistics","term_group":0,"term_taxonomy_id":26,"taxonomy":"category","description":"","parent":0,"count":10,"filter":"raw","cat_ID":26,"category_count":10,"category_description":"","cat_name":"Statistics","category_nicename":"statistics","category_parent":0}],"tag_info":false,"taxonomy_info":{"category":[{"value":26,"label":"Statistics"}]},"_links":{"self":[{"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/posts\/6411"}],"collection":[{"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/comments?post=6411"}],"version-history":[{"count":12,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/posts\/6411\/revisions"}],"predecessor-version":[{"id":7713,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/posts\/6411\/revisions\/7713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/media\/6572"}],"wp:attachment":[{"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/media?parent=6411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/categories?post=6411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5minutesseo.com\/wp-json\/wp\/v2\/tags?post=6411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}