Digital Marketing Statistics & Trends for 2022

Are you looking for a detailed insight into the digital marketing statistics 2021?

Digital marketing is the “real deal” these days. You can see companies, brands, influencers, celebrities, and even political figures use the power of digital marketing to reach a wider target audience.

With over 4 billion people having access to the internet, digital marketing is definitely the best way in the modern age to reach people from all around the world.

Just to give you a perspective, the global spending on digital marketing is expected to cross $380 billion in 2021.

This is no surprise as traditional marketing techniques like newspaper/television ads, street hoardings, etc. are losing their popularity. As most of us spend a large chunk of our daily lives online, digital marketing is definitely the path to choose.

To give you a detailed idea of the digital marketing industry growth, today we bring you an article featuring all the key digital marketing stats in 2021 that you should know about.

Digital Marketing Statistics

Digital Marketing a.k.a Online Marketing is the form of marketing that is done digitally on the internet. The advertisements you see on the internet including on social media platforms and other websites are all part of digital marketing techniques.

There are a wide variety of marketing strategies used in digital marketing including banner advertisements, product reviews, influencer marketing, email marketing, content marketing, etc.

• Global ad spending saw a decline due to the ongoing pandemic. The overall spending on digital marketing hit $332.84 billion in 2020. The number is forecasted to grow as experts predict digital marketing spending to cross $380 billion in 2021. ⁽¹⁾

• Mobile advertising plays a major role in digital marketing. Over $240 billion was spent on mobile adverts in 2020. ⁽²⁾

• Over 52 percent of internet users access the web using mobile devices. ⁽³⁾

• 45 percent of organizations globally don’t have a proper strategy for digital marketing yet. Thus, they are missing out on a huge opportunity to reach a better-targeted audience worldwide. ⁽⁴⁾

• In 2020, the Tokyo Olympics and the United States Presidential Election contributed the most to the total digital marketing spending. ⁽⁵⁾

• Display Ads are popular and more expensive than the CPA (Cost Per Action) advertisements. The average cost of CPA adverts is $49, whereas, for display ads, the average cost is $75. ⁽⁶⁾

• Marketing across multiple digital platforms has a 250 percent increased chance of conversion than while focusing on just one platform. ⁽⁷⁾

• Google, Facebook, and Amazon are the three key platforms for digital advertising. According to data published by CNBC, 23.1 percent of the total ad spend in the U.S. goes to Google and YouTube (A Google subsidiary), 12.9 percent goes to Facebook and Facebook-owned Instagram, and 2.5 percent of the total ad spends goes to Amazon. ⁽⁸⁾

SEO Statistics

SEO is a term that is closely linked with digital marketing. But, what is SEO?

Search Engine Optimization (SEO) is exactly what it sounds like. Optimizing web content for search engines.

With over a billion websites on the internet, doing proper SEO ensures that your content is easily accessible for the average web user while searching using the commonly used search phrases (keywords).

General SEO Stats

• Google is definitely the king when it comes to search engines. More than 75 percent of all desktop web traffic (about 2.3 trillion searches) per year occur on Google. The closest competitor, Bing Search by Microsoft, only has 9.97 percent of searches a year. ⁽⁹⁾

• Images also play a major role in search traffic. Over 20 percent of all online searches are image searches. ⁽¹⁰⁾

• On average, close to 60 percent of all the pages ranking within the top 10 in Google search results are at least 3 years old. ⁽¹¹⁾

• HTTPS encryption is a key factor in modern SEO stats. About 50 percent of all the pages shown on the first page of Google search results use HTTPS for encryption. ⁽¹²⁾

CRO Stats

• The average rate of conversion for a normal website is 2.35 percent. However, with the use of CRO (Conversion Rate Optimization) tools, the ROI can be increased by over 220 percent. ⁽¹³⁾

• On average, each website provides a conversion rate of 2.35% ⁽¹⁴⁾

• Leading websites can deliver a conversion rate as high as 11% or more. ⁽¹⁴⁾

• Companies that use CRO tools achieve an average ROI of 223%. ⁽¹⁵⁾

• Conversion rates can be enhanced by up to 300% by using the right testing methods in conjunction with precise targeting. ⁽¹⁵⁾

• When it comes to satisfaction rate, only 22% of overall websites that deal with it are satisfied. ⁽¹⁶⁾

Organic Search Stats

• Over 90 percent of website pages don’t receive any organic traffic from Google. ⁽¹⁷⁾ 

• The page that gets the top ranking receives the most searched traffic by a margin of 49% of the duration of time for which it retains the rankings. ⁽¹⁸⁾

• The topmost result on the search engine ranking of Google receives around 32% of overall clicks. ⁽¹⁹⁾

• According to 49% of marketers, organic search delivers the best outcomes in terms of ROI. ⁽²⁰⁾

• From the date of publication, approximately 5.7% of pages show up on one of the top ten spots of search engines within a year ⁽¹¹⁾

• Users search about 15% of the overall queries for the first time on Google’s search engine. ⁽²¹⁾

Google Ranking Factors Stats

• Google’s search ranking algorithm takes over 200 parameters into consideration while ranking a webpage for search results. ⁽²²⁾

• Out of all the searches done on Google, over 67 percent of all organic clicks occur within the first search engine results page (SERP). ⁽²³⁾

• Google’s algorithm ranks websites by evaluating them based on 200+ factors. ⁽²²⁾

• Pages with more backlinks are the most searched pages on Google. ⁽¹⁷⁾

• Bounce rate, pages in a single session, time spent by visitors on a site, and direct visits of visitors to a website are the four factors that determine the rankings of websites. ⁽²⁴⁾

• 42% of overall online traffic involved desktop users, whereas 55% of it involved mobile users in 2020. ⁽²⁵⁾

On-Page SEO Stats

• The average content length of posts that rank on top of Google SERP is 2,416 words. ⁽⁹⁾

• Single backlinks are not available for 55.24% of pages. ⁽¹⁷⁾

• According to 36% of overall SEO experts, the title tag or headline tops the list of key elements. ⁽²⁶⁾

• 70% of overall marketers put their money on SEO than PPC. ⁽²⁷⁾

• The chances of increasing organic traffic go up by 106% when the blogs posts on a website are either republished or updated with the latest images and data. ⁽²⁸⁾

Mobile Search Stats

• Over 50 percent of consumers in the United States search online for product reviews before making up their mind on the purchase. ⁽²⁹⁾

• More than 95 percent of all the organic traffic to Google was made from mobile devices. ⁽³⁰⁾

• The video which constitutes 63% of mobile traffic in 2021 is all set to grow up to 76% after four years. ⁽³¹⁾

• 57% of the overall consumers used a Mac or PC for reading reviews in 2020 compared to 66% in 2019 which indicates the growing preference among users to read reviews on mobile devices. ⁽³²⁾

• Despite an increase in the search of reviews, mobile phones still account for review-related searches than desktops. ⁽³²⁾

Link Building stats

• External linking, according to most SEO experts, constitutes an important element of search optimization. ⁽³³⁾

• Among marketers, there exist two schools of thought in connection with how link building would influence search rankings. While 53% of them believe link building would have a bearing on search rankings, 41% of them do not agree with this view. ⁽³⁴⁾

• A large chunk of marketers (at least 92%) acknowledge the role of linking in Google algorithms in the future (in five years down the line) ⁽³⁵⁾

• At the global level, 94% of the content does not get any external link. ⁽³⁶⁾

Local SEO statistics

• Mobile devices account for the majority of Google searches. ⁽³⁷⁾

• Out of the total number of local searches, at least 28% results in conversion. ⁽³⁸⁾

• 30% of the total number of searches on mobile devices involve the name of an area. ⁽³⁹⁾

• When users search with web queries by including a business category and the name of a city on Google, they are likely to find Yelp in the first five search results in 92% of searches. (⁴⁰⁾

• Between 2017 and 2019, the use of mobile queries involving the combination of “Where to by” and “near me” has gone up by 200%. ⁽³⁹⁾

Voice Search Stats

• Of the total number of consumers, at least 48% of them conduct common web searching by using the voice search option. ⁽⁴¹⁾

• A standard benchmark of 9^th grade defines the readability of search results from voice search. ⁽⁴²⁾

• Featured snippets make a 40.7% contribution to the total number of answers to queries from voice search. ⁽⁴²⁾

• When running voice search on smartphones, 51% of overall users discover a new product or company. ⁽⁴³⁾

• The #1 ranking on mobile generates more clicks (27.7%) than that on the desktop (19.3%). ⁽⁴⁴⁾

Keyword Research Statistics

• The number of keywords that either get ten or lesser searches per month constitutes 92.42% of the total number of used keywords. ⁽⁴⁵⁾

• Among search queries, users phrase at least 8% of them in the form of questions. ⁽⁴⁶⁾

• Out of the total number of clicks, 67.6% of them result from the top five organic results in the search engine result pages (SERPs). ⁽⁴⁷⁾

• A half of the total number of search queries (50%) involve 4+ words. ⁽⁴⁸⁾

• More than 29% of the total number of keywords featuring 3+ words leads to 10k+ searches each month. ⁽⁴⁵⁾

Advertising Stats

The act of promoting products, services, or brands to reach the target audience and generate sales is known as advertising. Traditional forms of advertisements include newspaper and television advertisements, public hoardings, radio announcements, etc.

Modern advertising relies on publishing content in the digital space. The ads you see on websites and on social networking platforms like Facebook, the advert videos shown on YouTube, the advertisements done through email campaigns, etc. are all part of this.

General Advertising Stats

• Global ad spending is expected to grow beyond the $700 billion marks in 2021. ⁽⁴⁹⁾

• Out of all the types of advertising, digital ads are the most popular ones with a valuation exceeding $300 billion. ⁽⁵⁰⁾

• Users share videos at an exponentially higher rate (1,200%) than the number of links and texts put together. ⁽⁵¹⁾

• Around 70 to 80 out of 100 users make their decision independently without going by search results. ⁽⁵²⁾

• The use of ad blockers went up sharply from 142 million to 615 million in a span of one year between 2018 and 2019. ⁽⁵³⁾

PPC Stats

• The average CTR (Click Through Rate) for a PPC ad in the first position is 7.94 percent. To put it into perspective, the average CTR for a general PPC ad is just 2 percent. ⁽⁵⁴⁾

• Placing relevant advertisements can increase the chances of brand awareness by ⁽⁵⁵⁾.

• On average, 90 out of 100 internet users get to know about the advertisements placed on the Google display network (GDN). ⁽⁵⁶⁾

• About 49 percent of internet users click on text ads. ⁽⁵⁷⁾

• 46 out of 100 users do not distinguish PPC advertisements. ⁽⁵⁸⁾

Mobile Advertising Stats

• Mobile devices generate over 50 percent of the world’s internet traffic since 2017. ⁽⁵⁹⁾

• Mobile devices contribute to more than 40 percent of all online transactions made. ⁽⁶⁰⁾

• Advertisers, along with marketers, allocate 51% of their overall budget to mobile advertising. ⁽⁶¹⁾

• Video ads that run up to 6 seconds are as effective as the longer video advertisements. ⁽⁶¹⁾

• Companies get 53% of clicks featuring paid search from smartphones. ⁽⁶¹⁾

Facebook Ads Stats

• Over 72 percent of Facebook users are between the 18-44 year age group. ⁽⁶²⁾

• Facebook Cost-Per-Click ads are the cheapest on Sundays and the most expensive usually on Fridays. ⁽⁶³⁾

• Facebook earns an estimated $9.16 billion, which constitutes 87 percent of its revenue from advertisements, due to its mobile traffic. ⁽⁶¹⁾

• 200 million + businesses use Facebook tools to achieve their revenue-related objectives. ⁽⁶⁴⁾

• On average, 86% of marketers in the United States prefer to use Facebook for advertising. ⁽⁶⁴⁾

Instagram Ads Stats

• Instagram has the highest engagement rate for social media platforms at 1.22 percent. In comparison, the number is over 13 times higher than Facebook post engagement and 27 times higher than engagement on a tweet. ⁽⁶⁵⁾

• 46 percent of Instagram users make purchases within the platform after seeing ads. ⁽⁶⁶⁾

• 70 out of 100 people with liking for shopping turn to Instagram o discover products. ⁽⁶⁷⁾

• When it comes to influencer content on Instagram, standard image posts occupy the top spot with 78% share. Stories come next to it with a 73% share in terms of importance. ⁽⁶⁸⁾

Display Advertising Stats

• Just above 25 percent of internet users block advertisements on their devices. ⁽⁶⁹⁾

• Native ads get about 53 percent more attention than traditional display ads. ⁽⁷⁰⁾

• In 2019, Google Ads PPC was the most popular marketing tool for advertisers as 7,000,000+ of them used it. ⁽⁷¹⁾

• 84 out of 100 advertisers considered using the latest responsive search ads on Google. ⁽⁷²⁾

• Google offers 8 distinct kinds of ads on its display network. These include call-only ads, showcase stopping, product shopping, video, app promotion, image, responsive, and text. ⁽⁷³⁾

Video Advertising Stats

• 93 percent of brands gain new customers as a result of publishing video content on social media. ⁽⁷⁴⁾

• 8 in 10 people make software/app purchases after viewing a video related to the brand. ⁽⁷⁵⁾

• 72 out of 100 marketers use video marketing to educate the target audience of their brand regarding its products and services. ⁽⁷⁶⁾

• Out of 100 marketing professionals, 87 use videos for marketing purposes. ⁽⁷⁷⁾

• Businesses can boost the percentage of their leads by up to 66% in a year by using video content in marketing. ⁽⁷⁸⁾

Content Marketing Stats

Content marketing is a technique that involves the production and publication of engaging content in the form of written posts, videos, infographics, social media posts, etc. that does not openly promote a service/product/brand.

Instead, content marketing techniques generate interest within prospective buyers in the item that is being promoted.

General Content Marketing Stats

• 60 percent of content marketers produce at least one content piece per day. ⁽⁷⁹⁾

• The average time that people spend on articles in just 37 seconds. ⁽⁸⁰⁾

• While 43.11% of the Internet users use the desktop to access content, 52.95% of users use mobile devices for this purpose. ⁽³⁾

• 59% of users rely on either one or multiple channels to raise awareness at the initial stages of making their purchasing decision. ⁽³⁾

• At 92%, social media features on top of the strategies for B2B content marketing, followed by eNewsletters (83%), articles (81%), and blogs (80%). ⁽³⁾

Blogging Stats

• Since 2015, the blogging industry has grown 12 percent. ⁽⁸¹⁾

• Almost half of all organic search clicks happen within the top 3 results. ⁽⁸²⁾

• Brands with blogs can expect nearly 67% additional leads. ⁽⁸³⁾

• About 70 percent of marketers without a consistent strategy. ⁽³⁾

• Successful marketers invest 40% of their resources in content marketing. ⁽³⁾ 

Podcast Marketing Stats

• In the U.S., over 49 percent of people within the age group between 12-34 years listen to podcasts regularly. ⁽⁸⁴⁾

• 82.4 percent of podcast listeners tune to over 7 hours of podcasts each week. ⁽⁸⁵⁾

• At a 65% rate of preference, mobile devices are the most preferred among devices for podcasts. ⁽⁸⁶⁾

• Popular podcasters have been into podcasting for more than 3 years. ⁽⁸⁵⁾

• At present, 97.7% of the overall podcasters acknowledge the value of quality content for generating targeted outcomes. ⁽⁸⁵⁾

Video Marketing Stats

• 66 percent of people prefer to watch videos to learn things compared to just 18 percent who’d prefer reading articles. ⁽⁸⁷⁾

• Video consumption on mobile devices increases by 100 percent each year. ⁽⁸⁸⁾

• About 60% of existing businesses utilize videos for marketing purposes. ⁽⁸⁹⁾

• Among the most commonly made videos, presentations include the commonest type of videos. ⁽⁸⁹⁾

• About 65 percent of marketers acknowledge the importance of diversity in video creation for achieving marketing goals. ⁽⁸⁹⁾

Content Marketing Usage Stats

• Over 77 percent of internet users read blogs regularly. ⁽⁹⁰⁾

• 61 percent of people buy products, services, etc. that are promoted by blogs. ⁽⁹¹⁾

• In B2B marketing, content marketing makes for the most preferred tool among 91 percent of marketers. ⁽⁹²⁾

• In B2C marketing, about 86% of marketers attach importance to content marketing as one of the leading tools for driving leads. ⁽⁹²⁾

• 62 out of every 100 B2C content marketers are committed to B2C marketing. ⁽⁹³⁾

Content Strategy Stats

• Small-scale businesses that run a blog receive 126 percent better leads than businesses without a blog. ⁽⁹⁴⁾

• 91 percent of Business to Business (B2B) marketers use content marketing techniques to reach their target customers. ⁽⁹⁵⁾

• On average, 63 out of 100 companies operate without a documented content marketing plan. ⁽⁹⁶⁾

• In a 2017 survey, it came out that 66% of marketers wanted to know how they could use technology for efficient business asset management. On the other hand, about 64% of marketers wanted to get an insight into the ways to build a scalable marketing strategy. ⁽⁹⁷⁾

• In 2017, 60 percent of content marketers admitted that creating quality content was challenging. ⁽⁹⁸⁾

Webinar Marketing Stats

• 76 percent of marketers experience better lead generation as a result of hosting webinars. ⁽⁹⁹⁾

• Thursdays and Fridays are the best days to conduct webinars for maximum reach and attendance. ⁽¹⁰⁰⁾

• In 81% of webinars, marketers use questions and answers. ⁽¹⁰¹⁾

• 60% of webinars are planned by businesses in a way that they can convert leads into customers who would buy goods. ⁽¹⁰²⁾

• When it comes to promotion, about 58% of marketers show their dependence on webinars. ⁽¹⁰¹⁾

Mobile Content Marketing Stats

• Over 70 percent of web traffic comes from mobile devices. ⁽¹⁰³⁾

• About 87 percent of Facebook’s ad revenue is generated through mobile device content. ⁽¹⁰⁴⁾

• Out of 100 users of smartphones, 91 are driven towards the goods of a provider due to content. ⁽¹⁰⁵⁾

• The design of a mobile site plays an important role in attracting visitors to it. On average, 60 percent of the users, who belong to the mobile traffic, support this view. ⁽¹⁰⁶⁾

• 61 out of 100 users prefer to make a purchase decision when they come across location-specific marketing material that is relevant to their needs. ⁽¹⁰⁶⁾

E-commerce Statistics

Electronic Commerce or E-commerce as it’s popularly known refers to the activity of buying and selling products/services online. In a general sense, E-commerce is used to indicate the buying and selling of physical goods. 

However, any commercial type of transaction that happens digitally is also referred to as Electronic Commerce. Social media leads play a very important role in the success of Ecommerce platforms.

General Ecommerce Stats

• 79 percent of mobile device owners have made an e-commerce purchase within the last 6 months. ⁽¹⁰⁷⁾

• Ecommerce platforms will contribute about 22 percent to global retail sales by the year 2023. ⁽¹⁰⁸⁾

• In 2021, the number of digital buyers will go up to approximately 2.14 billion. ⁽¹⁰⁹⁾

• Globally, ecommerce sales will contribute to 18.1% of retail sales in 2021. ⁽¹¹⁰⁾

• Free delivery makes for the major feature that makes buying on e-commerce platforms a lucrative option to buyers. ⁽¹¹⁰⁾

Mobile Ecommerce Stats

• Mobile payments will cross the $4.5 billion mark by 2023, which shows a 33.8 percent annual growth since 2017. ⁽¹¹¹⁾

• 49 percent of online shoppers make purchases through mobile devices. ⁽¹¹²⁾

• M-commerce will account for 53.9% of overall e-commerce sales worldwide in 2021. ⁽¹¹³⁾

• The United States will see a growth of mobile shoppers by a margin of 187 million by 2024. ⁽¹¹⁴⁾

• In 2021, the sales figure of m-commerce will hit the $3.56 million mark. ⁽¹¹⁵⁾

Ecommerce Shopping Cart Abandonment Stats

• Almost 50 percent of people abandon their shopping carts because of high shipping costs. ⁽¹⁰⁸⁾

• A better checkout experience can help e-commerce sites increase their conversion rate by about 35.26 percent. ⁽¹¹⁶⁾

• Across all industries, the general cart abandonment is under 70%. ⁽¹¹⁶⁾

• Cart abandonment is responsible for a loss of $18 billion in sales for e-commerce businesses. ⁽¹¹⁷⁾

• Extra costs constitute the primary reason for the abandonment of carts by Shoppers. ⁽¹¹⁸⁾

Ecommerce Conversion Rate Stats

• The Arts and Crafts industry has the most conversion rate in the e-commerce industry. ⁽¹¹⁹⁾

• The average conversion rate for e-commerce platforms is about 1.53 percent on mobile devices and about 4.14 percent on desktop. ⁽¹²⁰⁾

• Maximum conversion of leads takes place on desktops. ⁽¹²¹⁾

• In the first quarter of 2020, Windows recorded the highest conversion rate of 4.94% followed by Macintosh (3.78%) and Chrome (2.9%) among existing operating systems. ⁽¹²¹⁾

• Food and drink occupy the top spot among 25 top products with a high conversion rate. ⁽¹²¹⁾

Social Media Marketing Statistics

The utilization of social media platforms to reach interested audiences and generate sales for products or services is known as social media marketing. Social media marketing tactics can also be used to generate interest and hype around a brand, product, service, or individual.

Facebook, Twitter, Instagram, YouTube, Snapchat are some of the most active and most popular social media platforms on the internet for effective social media marketing strategy.

General Social Media Stats

• 84 percent of internet users have social media accounts. ⁽¹²²⁾

• 98 percent of people are active on at least 4 social media platforms on a daily basis. ⁽¹²³⁾

• Mobile users constitute 91 percent of user base on social media. ⁽¹²⁴⁾

• On Facebook, videos serve as the major driver of clicks for brands. ⁽¹²⁵⁾

• Tweets involving hashtags engage users the most. ⁽¹²⁶⁾

Clubhouse Stats

• ClubHouse has more than 6 million active registered users on the platform. ⁽¹²⁷⁾

• ClubHouse ranks 3rd in the list of most downloaded social network apps on Apple’s iOS platform. ⁽¹²⁸⁾

• By January 2021, the total number of users on Clubhouse were 2 million. ⁽¹²⁹⁾

• Since 28^th January, 2021, downloads of Clubhouse app has gone up by 30%. ⁽¹³⁰⁾

• Clubhouse has 8 million + downloads worldwide. ⁽¹³¹⁾

Facebook Stats

• Facebook is responsible for over 80 percent of social media referrals to e-commerce platforms. ⁽¹³²⁾

• Over 9 percent of all digital ad spending is done on Facebook. Also, Facebook is the host of 18.4 percent of the global digital ads on mobile. ⁽¹³³⁾

• On average, each Facebook user clicks on the links to 12 advertisements each month. ⁽¹³⁴⁾

• Video makes for 15% of the overall content on Facebook. ⁽¹³⁵⁾

• Facebook has the highest number of advertisements and CTR. ⁽¹³⁵⁾

Instagram Stats

• 98 percent of marketers have the opinion that Instagram is the best platform for influencer marketing. ⁽¹³⁶⁾

• 81 percent of Instagram users research products and services on the platform before making a purchase. ⁽¹³⁷⁾

• Each post from individual business account has an engagement rate of 0.96%. ⁽¹³⁷⁾

• Instagram has the fourth-highest number of users among the users of mobile applications. ⁽¹³⁴⁾

• Each month, more than 1 billion users use Instagram. ⁽¹³⁷⁾ 

Twitter Stats

• Tweets that have at least one hashtag in them are 33 percent more likely to be retweeted than tweets without any hashtags. ⁽¹³⁸⁾

• 59 percent of B2B marketers from all over the world use Twitter for marketing. ⁽¹³⁹⁾

• In 2021, the userbase of Twitter is estimated to expand by a margin of 2.4%. ⁽¹⁴⁰⁾

• 28.9 percent of users who use Twitter belong to the age group ranging between 25 and 34 years. ⁽¹³⁴⁾

LinkedIn Stats

• LinkedIn has 3x better lead conversion rates than other competing ad platforms. ⁽¹⁴¹⁾

• LinkedIn is used by about 94 percent of B2B marketers as a channel for content distribution. ⁽¹⁴²⁾

• LinkedIn ads helped marketers reach out to about 663.3 million users by January 2020. ⁽¹⁴³⁾

• Out of the overall number of social marketers, 15% of them create content exclusively for LinkedIn. ⁽¹⁴⁴⁾

• LinkedIn occupies the top spot among the leading platforms for B2B marketing. ⁽¹⁴⁵⁾

Pinterest Stats

• Pinterest is the 3rd largest social networking platform in the United States. ⁽¹⁴⁶⁾

• Over 2 billion searches are done on Pinterest each month. ⁽¹⁴⁷⁾

• In 2021, the number of active users on Pinterest have gone up to 459 million. ⁽¹⁴⁸⁾

• The percentage of mobile users who use Pinterest is 85%. ⁽¹⁴⁹⁾

• More than half of the total number of Pinterest users (60%) are women. ⁽¹⁵⁰⁾

Snapchat Stats

• 4 in 10 Snapchat users discovered brands and products through celebrity endorsements and posts on the platform. ⁽¹⁵¹⁾

• 76 percent of Snapchaters are avid online shoppers ⁽¹⁵²⁾

• On average, users open Snapchat for 30 minutes every day. ⁽¹⁵³⁾

• Female users constitute 61% of the user base of Snapchat worldwide. ⁽¹⁵⁴⁾

• In the second quarter of 2020, Snapchat was at the 11^th position among most downloaded apps across the globe. ⁽¹⁵⁵⁾

TikTok Stats

• An average TikTok user spends about 46 minutes on the platform daily. ⁽¹⁵⁶⁾

• TikTok users have an average engagement rate of 52.1 percent. ⁽¹⁵⁷⁾

• By the end of April 2020, TikTok had 2billion + downloads. ⁽¹⁵⁸⁾

• As of 2021, TikTok is available in 141 countries. ⁽¹⁵⁹⁾

• In a survey in 2018, 55% of the overall users of TikTok uploaded a video and 68% of the total number of users liked the video of other TikTok users. ⁽¹⁶⁰⁾

Email Marketing Statistics

Simply put, marketing that is done through emails is called email marketing. There are different techniques enforced by email marketers to gain the trust of the recipients and generate sales.

Sending personalized emails, offering promotional discounts/offers, providing helpful content and resources related to the product or service being promoted, etc. are recommended techniques to improve email engagement and run successful email campaigns.

General Email Marketing Stats

• Over 70 percent of millennials prefer business communications via email. ⁽¹⁶¹⁾

• Welcome emails have an open rate of 91.43 percent. ⁽¹⁶²⁾

• In 2018, 47 out of 100 marketers gave high ratings to email marketing for its effectiveness among the available channels. ⁽¹⁶³⁾

• 72 out of 100 customers choose to depend on emails for the exchange of business communication. ⁽¹⁶⁴⁾

• For the effective distribution of content, 93 out of 100 B2B marketers use email in their scheme of things. ⁽¹⁶⁵⁾

CTR Stats

• The average click-through rate (CTR) for marketing emails is 2.62 percent. ⁽¹⁶⁶⁾

• The average unsubscription rate for marketing emails is 0.1 percent ⁽¹⁶⁷⁾ 

• In comparison to CTR in 2019, websites that occupied the first few spots on Google search rankings on desktop recorded a higher growth by 0.66 percent in 2020. ⁽¹⁶⁸⁾

• Between 2019 and 2020, top sites on mobile search on Google registered a CTR growth of 6.28 percentage points. ⁽¹⁶⁸⁾

• In Q3 of 2020, websites at the top of the rankings on mobile searches posted a drop of 19.06 percentage points owing to the use of branded keywords. ⁽¹⁶⁸⁾

Mobile Email Stats

• 49 percent of all emails are opened on mobile devices. ⁽¹⁶⁹⁾

• 35 percent of professionals and business owners read and respond to emails via mobile devices ⁽¹⁶¹⁾

• 47 out of 100 users access their emails through a mobile application. ⁽¹⁷⁰⁾

• On average, 85 out of 100 people use smartphones to open and read their emails. ⁽¹⁷⁰⁾

• On mobile devices, 3 emails are opened against 1 sent email. ⁽¹⁷⁰⁾

Email Segmentation Stats

• Segmented emails have a 14.31 percent higher open rate than non-segmented emails. ⁽¹⁷¹⁾

• Marketers have experienced up to 760 percent increase in revenue through segmented email campaigns. ⁽¹⁷²⁾

• In comparison to untargeted campaigns, marketers are likely to achieve 50 percent more CTR through the segmentation of their email campaigns. ⁽¹⁷³⁾

• With an 82% share, and improved open rate is the topmost reason for the personalization of emails by marketers. The other two reasons are higher CTR and customer satisfaction. ⁽¹⁷⁴⁾

• Out of 100 marketers, 62 acknowledge the significance of personalization of emails. ⁽¹⁷⁵⁾

Email ROI Stats

• Email marketing has an ROI of 42:1, which means for each dollar spent, the earning can reach up to $42. ⁽¹⁷¹⁾

• Segmented emails generate 36 percent of total revenue via email marketing. ⁽¹⁷⁶⁾

• The rate of opening an email as well as CTR rises by 35% when a marketer uses the actual name of a recipient in the email along with the subject lines. ⁽¹⁷⁷⁾

• Segmentation results in a 24% conversion rate among leads. ⁽¹⁷⁸⁾

• In terms of ROI, segmented emails have a favorable track record with an increase of 760%. ⁽¹⁷⁹⁾

Email Subject Lines Stats

• Emails that have emojis in the subject line have a 56 percent increase open rate. ⁽¹⁸⁰⁾

• Personalized subject lines have up to 50 percent higher opening rates than generic subject lines. ⁽¹⁸¹⁾

• Personalized subject line encourages business prospects to open 62% of emails sent by marketers. ⁽¹⁶⁷⁾

• Emails with 6-10 words in the subject line are opened the most by recipients with a 21% share, whereas the ones with 16-20 are the least opened emails with a 12% share. ⁽¹⁸²⁾

• 52 out of 100 managers put signature while sending emails. ⁽¹⁸³⁾

Lead Generation Statistics

The process of approaching both prospective customers and others to generate interest in the product or service that you’re promoting to ultimately produce sales is known as lead generation.

Various techniques are used by both B2B & B2C sellers to generate interest in prospective buyers and bring sales.

General Lead Generation Stats

• 65 percent of B2B companies found a successful lead generation from LinkedIn. ⁽¹⁸⁴⁾

• Publishing a video within your landing page can increase conversions by up to 86 percent. ⁽¹⁸⁵⁾

• For acquiring leads, 68% of businesses that belong to the B2B segment depend on strategic landing pages. ⁽¹⁸⁶⁾

• Only 56% of B2B companies have a system in place to verify the business leads prior to handing them over to the representatives of their sales department. ⁽¹⁶⁾

• About 85% of marketers prioritize lead generation over their other objectives. ⁽¹⁸⁷⁾

Social Media for Lead Generation Stats

• Over 80 percent of social media leads come from LinkedIn. ⁽¹⁸⁸⁾

• An average Facebook users click on about 13 ads on the platform each month ⁽¹⁸⁹⁾

• Online users spend 30% of their time on social media. ⁽¹⁹⁰⁾

• Facebook has been the popular channel for acquitting fresh customers for at least 43% of B2B marketers. ⁽¹⁹¹⁾

• About 75% of overall users rely on social media to make their purchase decisions. ⁽¹⁹²⁾

B2B Lead General Stats

• 93 percent of B2B companies say that content marketing is more efficient than traditionally used marketing techniques. ⁽¹⁹³⁾

• 89 percent of B2B buyers research about their purchase on the internet before actually buying. ⁽¹⁹⁴⁾

• About 55% of professionals working in B2B companies attach importance to the generation of leads. ⁽¹⁸⁴⁾

• Out of the total number of existing B2B companies, only 56% of them examine the validity of leads before using them for sales. ⁽¹⁸⁴⁾

• Email marketing plays the most vital role among the top strategies for B2B lead generation, followed by event marketing. Content marketing occupies the bottom spot in terms of importance for B2B lead generation. ⁽¹⁹⁵⁾

B2C Lead Generation Stats

• 96 percent of people who visit a website aren’t yet sure about making a purchase. ⁽¹⁹⁶⁾

• More than 51 percent of smartphone users discovered a new product or brand while doing online searches. ⁽⁴³⁾

• B2C business marketers who use automation for generating leads constitute around 29% of the overall number of marketing professionals. ⁽¹⁹⁷⁾ 

• On average, a B2C buying cycle lasts for less than 6 months which is shorter than a B2B buying cycle which lasts between 6 and 12 months. ⁽¹⁹⁷⁾

• In 2012, a study revealed the Inclination of about 49% of B2C marketers towards SEO for attaining goals related to lead generation. ⁽¹⁹⁸⁾

Lead Conversion Stats

• Email marketing (78 percent), Event marketing (73 percent), and Content marketing (67 percent) contribute the most to B2B lead generation. ⁽¹⁹⁵⁾

• Only about 25 percent of all leads advance into selling. ⁽¹⁹⁹⁾

• Only about 4% of visitors are likely to make a purchase, meaning that 96% of them may not decide to do it upon their visit to a website. ⁽¹⁹⁶⁾

• Out of the existing number of B2B marketers, about 25 % of them fail to make an accurate estimate of the rate of conversion. ⁽²⁰⁰⁾

• Due to lack of nurture, sales team fail to convert 79% of leads. ⁽²⁰¹⁾

Mobile Marketing Statistics

Displaying ads through websites, SMS messages, emails, and applications targeting mobile users on their smartphones, tablets, or any other type of mobile devices is known as mobile marketing.

Common mobile marketing tactics are banner ads, SMS text messages, and other forms of content optimized for mobile viewing.

General Mobile Marketing Stats

• 40 percent of mobile phone users search for local businesses with the phrase “near me”. ⁽²⁰²⁾

• Prospective buyers are 60 percent less likely to make a purchase if the mobile experience of the site is hindering. ⁽²⁰³⁾

• The number of late night searches has been rising among mobile users since 2018. ⁽²⁰⁴⁾

• About 5.22 billion users (about 66.66% of users worldwide) used Datareportal in 2021. ⁽²⁰⁵⁾

• By 2022, mobile ad spend is all set to overtake the ad spend on desktop marketing. ⁽²⁰⁶⁾

Mobile Usage Stats

• There are over 5.22 billion unique mobile device owners in the world. ⁽²⁰⁵⁾

• Over 51 percent of internet users in the world access the web through mobile devices. ⁽²⁰⁷⁾

• Despite a surge in the number of searches, mobile search is still behind searches on desktops. ⁽²⁰⁸⁾

• The users of mobile devices constitute almost half (50%) of traffic on the web. ⁽²⁰⁹⁾

• With 41% usage of mobile apps for reading reviews, 2019 recorded the highest use of apps for reading reviews on mobile devices than 40% of usage in 2020. ⁽²⁰⁸⁾

Mobile Advertising Stats

• Spending for in-app mobile advertisements will touch $252 billion in 2021. ⁽²¹⁰⁾

• Google is responsible for 96 percent of mobile-based searches. ⁽¹⁰⁶⁾

• By 2022, spending on mobile advertisements will overtake that of desktop. ⁽²¹¹⁾

• In 2019, US-based marketers spent $28.25 billion on mobile search-based ads. ⁽²¹²⁾

• On a daily basis, at least 2 out of 5 adult users use the voice search option on their mobile devices. ⁽²¹²⁾

Mobile Traffic Stats

• Mobile web traffic increased by 222 percent in the last 7 years. ⁽²¹³⁾

• Over 50 percent of web traffic comes from mobile devices. ⁽²⁰⁹⁾

• When checking out the products of or making a purchase from a brand, 30% of the overall smartphone users prefer a mobile site. ⁽²⁰⁹⁾

• In 2020, video constituted about 63% of the overall mobile traffic. By 2025, this figure may go up to a margin of 76%. ⁽²¹⁴⁾

• Voice search contributes to one out of every five searches on mobile devices. ⁽²¹²⁾

Mobile Website Experience Stats

• 83 percent of mobile users want a seamless transition of experience across all the devices they own. ⁽²¹⁵⁾

• A one-second delay in load times of mobile websites can impact conversions by 20 percent. ⁽²¹⁶⁾

• Smartphone users find it more convenient to use mobile sites that remember their consumer behavior. ⁽²⁰⁹⁾

• 60% of smartphone users are inclined to mobile sites due to the facility to directly contact businesses. ⁽²⁰⁹⁾

• According to the majority of users, price lists, opening hours, and product lists are the three most important features on mobile websites. ⁽²¹²⁾

Video Marketing Statistics

Producing and publishing video content to promote products, services, or brands is known as video marketing.

YouTube and Facebook are two of the best platforms for video marketing. Video content is the most popular form of content on the internet and the popularity of video marketing is only expected to grow in the years to come.

General Video Marketing Stats

• 68 percent of marketers say that videos have a better ROI than ads on Google. ⁽⁸⁹⁾

• 87 percent of marketers say that publishing videos have increased their website traffic. ⁽²¹⁷⁾

• August 2007 marked a new beginning for the roll out of adverts on YouTube. ⁽²¹⁸⁾

• Facebook expects to attain growth by the margin of $9.582 billion before the start of 2022 in terms of its ad revenue and video at the global level. ⁽²¹⁹⁾

• About 50 percent of buyers on the Internet make their purchase decision based on what they see in the video content for products. ⁽⁸⁹⁾

YouTube Video Stats

• YouTube has over 1.6 billion active users. ⁽²²⁰⁾

• 5 billion YouTube videos are watched daily. ⁽²²¹⁾

• The number of active users on YouTube grew up to 1 billion by March 2013. ⁽²²²⁾

• Out of the total number of views on YouTube, mobile users account for 70% of views.  ⁽²²³⁾

• On an average, YouTube gets video uploads of 500 hours per minute. ⁽²²⁴⁾

Social Video Stats

• Over 4 billion video views are registered on Facebook daily. ⁽²²⁵⁾

• More than 1 million videos are viewed on TikTok each day. ⁽²²⁶⁾

• Roughly 83 percent of marketers attribute the reduced bounce rate on their website to video content on social media. ⁽²²⁷⁾

• According to 84 percent of marketers, the inclusion of video in the marketing strategies makes a positive contribution to lead generation in campaigns. ⁽²²⁷⁾

• YouTube occupies the top spot among video websites for boosting the sales of products. ⁽²²⁸⁾

Video Marketing ROI Stats

• 78 percent of video marketers say that videos have helped to directly improve sales numbers. ⁽²²⁷⁾

• 51 percent of marketers say that video content offers the best ROI. ⁽²²⁹⁾

• In 2020, about 89 out of 100 marketers attribute good ROI to videos. ⁽²²⁷⁾

• Out of every 100 marketers 91 of them are happy with the ROI generated on from videos on social sites. ⁽²³⁰⁾

• According to 80% marketers, videos played a key role in boosting sales in 2020. ⁽²²⁷⁾

Influencer Marketing Statistics

Partnering with individuals who are expert in a specific niche or have a considerable number of following to promote businesses, products, services, brands, etc. is known as influencer marketing.

The posts, videos, and other content you see on social media platforms from influencers and other popular personalities promoting specific products, services, or brands are all part of influencer marketing campaigns.

General Influencer Marketing Stats

• In 2020, over 7 percent of companies worldwide planned to invest over 1 million dollars in influencer marketing. ⁽²³¹⁾

• The influencer marketing industry is expected to cross $13 billion in evaluation in 2021. ⁽²³²⁾

• Instagram was at the top of the rankings among marketing channels for influencer marketing in 2020. ⁽²³³⁾

• On the list of the top channels for influencer marketing in 2020, Snapchat was at the bottom. ⁽²³¹⁾

• In a survey, 90% of the total number of respondents acknowledged the effectiveness of influencer marketing among the existing forms of marketing. ⁽²³²⁾

Influencer Marketing Spend Stats

• In 2021, brands are expected to spend up to $15 billion on influencer marketing. ⁽²³⁴⁾

• Instagram is the main player when it comes to influencer marketing with over $5.67 billion spent on the platform. ⁽²³⁵⁾

• The average budget of about 87 out of 100 existing influencer marketing campaigns is either %100,000 or less. ⁽²³⁶⁾

• About 75% of the existing brands plan to allocate a dedicated budget for content marketing in 2021. ⁽²³²⁾

• On average, the CPV (cost per view) of ads on Snapchat range between the highest value of $0.35 and the least value of $0.10. ⁽²³⁶⁾

Influencer Marketing Effectiveness Stats

• 8 in 10 marketers say that influencer marketing is as effective as other forms of digital marketing. ⁽²³⁷⁾

• Influencer marketing has surpassed print marketing in terms of ROI. ⁽²³⁸⁾

• In 2019, 89% of marketers acknowledge the positive influence of influencer marketing in generating high ROI. ⁽²³¹⁾

• 88 out of every 100 marketers have reported success after using videos on Instagram. ⁽²²⁷⁾

• The revenue margin of Instagram advertisements in 2020 jumped to $13.86 billion from its previous figure of $9.45 billion in 2019. ⁽²³⁹⁾

Marketing Statistics

The method of developing tactics and strategies to generate interest in a product, service, brand, individual, etc. are known as marketing.

There are different types of marketing techniques used out there. Everything from promotional discounts and offers to the advertisements you see on social media, television, public places, etc. are all part of marketing techniques.

General Marketing Stats

• Companies and brands that run a blog get over 55 percent increased traffic than other businesses that don’t operate a blog. ⁽²⁴⁰⁾

• 18 percent of location-based online searches lead to sales completion within a single day. ⁽²⁴¹⁾

• Put together, in 2021, the collective investment of digital marketing companies is likely to go up to $389.29 billion. ⁽²⁴²⁾

• The online marketing expenditure will contribute by a margin of 46% of the ad spend across the globe in 2021. ⁽²⁴³⁾

• About 9 out of 10 marketers are keen in investing in mobile and online video in 2021. ⁽²⁴⁴⁾

Wrapping up Digital Marketing Statistics

I hope that the digital marketing statistics mentioned in this article helped you in gaining an in-depth idea about how various forms of techniques related to digital marketing perform in the current times.

Since the inception of the internet era, 2019 was the first year that internet consumption exceeded content consumption on television. Moving forward, the importance of the internet world is only expected to rise.

As a marketer, it is essential to adopt the latest marketing strategy in 2021 and the years ahead to stay relevant in the industry and to make sure that you are getting the best results out of the digital marketing industry growth.

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