Over 80% of companies use paid SEO tools. When thinking about that, one of the best SEO tools that come to our mind is SEMrush.

SEMrush practically has every feature that you’d ever need in a digital marketing tool. It’s not only useful for SEO, but you can meet your other digital marketing requirements as well with it.

However, the price at which it comes is quite a blow. SEMrush seems like an expensive tool which makes you wonder if it’s really worth buying.

However, when you get into details about the features of the tool, every penny seems worth it.

Let us take you into more detail to help you understand why even the high cost of SEMrush doesn’t make it expensive and why it’s worth buying.

What is SEMrush?

SEMrush is a SAAS-based online marketing tool that acts as an all-in-one solution for all digital marketing requirements. With an online database of keywords and multiple other marketing features, you can use the tool for identifying digital marketing trends, research, SEO, advertising, content marketing, social media marketing, and this list could go on and on.

A platform that started as a mere Chrome extension now stands to be one of the best ever tools that you can find to meet your digital marketing requirements.

What Makes SEMrush So Expensive?

SEMrush started its journey as a Chrome extension. However, over the years it has transformed into a useful digital marketing tool that helps with multiple tasks and activities involved in growing your business and website online.

It’s the long list of features and benefits that make SEMrush worth every penny that you spend on it. The answer to why is SEMrush so expensive”” lies in the benefits that make its cost worth it.

Here in below are some of the major online marketing activities that you can accomplish with SEMrush

1. SEO

49% of the marketers are of the opinion that organic searches are the most profitable channel to drive traffic and sales. As such, working on website SEO so that your website appears at the top of organic search results is essential.

SEMrush is the perfect tool to help with the same. It started as an SEO tool and it was after its success as a good tool for managing website SEO operations that it moved on to other areas of digital marketing. As such you can trust SEMrush with all your SEO tasks.

The tool is great for different SEO activities such as keyword research, SEO audit, technical SEO, backlink analysis, SERP tracking, and more. Moreover, you can perform real-time website analysis to monitor your website’s SEO and make the required SEO enhancements to improve the website rankings.

2. Content Marketing

For every dollar spend on content marketing, businesses can get 3x more leads. So, being good with your content creation and marketing is essential for growing your business. SEMrush helps with the same by offering brilliant features for content creation and content marketing.

SEMrush has a marketing research tool that gives you detailed insights into trending topics and keywords. You can target such topics and include the keywords in your content to ensure higher rankings, traffic, and lead generation.

The platform also has a writing assistant that helps you check your content quality as regards readability and originality. You can also check how good the content is from an SEO perspective.

Once you publish your content, SEMrush also helps monitor its performance by providing detailed content performance metrics. Using these metrics, you can make improvements to your content and enhance its performance thereby constantly gaining more through your content marketing strategies.

3. PPC Advertising

The average CTR for a PPC ad, in general, is 2%. However, a PPC ad at the top position has a CTR of as much as 7.94%. So, it’s essential for you to have the top rankings for your PPC ads if you’re investing in them. SEMrush is a tool that helps with PPC advertising as well.

SEMrush is a brilliant tool to help you with not only your PPC ad campaigns but all kinds of paid advertisement efforts. You can conduct keyword research for your ads and create content accordingly to make your ads rank higher.

The tool also constantly tracks your ads performance and spending so that you can analyze ads and consistently improve those ads for more clicks and increased lead generation through ads. 

4. Marketing Insights

Marketing insight and analysis help you get ahead of the competition in the market by planning your strategies based on a detailed analysis of marketing metrics that give an idea about what works and what doesn’t work in the market. SEMrush has multiple market research tools such as competitor research tools, market analysis tools, etc., to help you get the essential marketing insights that will aid you in business growth and success.

5. Social Media Marketing

84% of people have social media accounts and 98% of social media users are active on at least 4 social media platforms on a daily basis. This makes social media marketing a great way to create a business presence and generate more leads and sales.

However, with the competition out there, you need to have the best social media marketing strategies to make the most of your social media marketing efforts. This is where SEMrush comes into the picture.

SEMrush has tools that make your social media operations a breeze. You can schedule your posts so that they can be published on your profile at the right time and bring the highest engagements.

You can also analyze your posts and with the analysis, you can constantly work on improving the posts to generate more traffic and leads.

Furthermore, the social media marketing tools on SEMrush also help you with social media advertising so that your social media ads pay off in the best possible ways.

6. Competitor Research

Competitor analysis and research is essential to keep ahead of the competitors. SEMrush has multiple tools for competitor research and analysis such as Competitor analysis tools, competitor PR monitoring tools, etc., that help you keep a check on the competitor activities.

With these tools, you can get insights into the competitor’s activities and strategies and you can plan your marketing strategies accordingly thereby staying one step ahead of your competitors.

7. Local SEO

More than 46% of all Google searches are for local businesses. Now, simply think if your business appears on top of these searches. Well, of course, you’ll have more leads and conversions.

SEMrush, with all its SEO features and tools, helps you big time with local SEO as well. You can perform keyword research for location-based keywords, target those keywords, and constantly optimize your website and business for geolocations to drive more people to your local business and make more revenue through it.

8. Rank Tracking

Your rankings on SERPs affect your SEO and profitability. You need to stay on top of the search engine results pages for all your keywords to ensure consistent traffic to your website.

With the Rank Tracking tools of SEMrush, you can keep a constant check on your search engine rankings and see the movements in ranks for your different keywords. 

This helps you find out the keywords that are ranking well and the keywords that need more attention and you can modify your SEO strategy accordingly.

9. Link Building

65% of digital marketers think that link building is the most complex part of their job. SEMrush helps make this complex job easier by providing you with multiple opportunities for link building so that you can strengthen your backlink profile and enhance your rankings on search engines.

10. Content Optimization

Content marketing is an effective marketing strategy and statistics reveal that consistent brand presence through content marketing can increase revenue by 23%. So, it’s essential that you keep working on your content strategy and constantly optimize content to make it rank higher on the search engines.

Content optimization becomes easier with SEMrush as you can find different content optimization tools that recommend you areas of improvement in content as well as suggest ways to optimize the content better for search engine.

With constant recommendations, you can create and publish more personalized and optimized content that constantly ranks and brings more traffic and conversions to your website.

Given all these benefits of SEMrush, the question should really not be “Why is SEMrush so expensive?” Instead, one should think of its price in terms of so many features that it offers making it easier to meet all your online marketing goals.

How Much Does SEMrush Cost?

SEMrush has three different plans to choose from-

  1. Pro Plan @ $119.95/month ($99.95/month, when paid annually)
  2. Guru Plan @ $229.95/month ($191.62/month, when paid annually)
  3. Business Plan @ $449.95/month ($374.95/month, when paid annually)

At first look, these plans, of course, seem very expensive. But look back at the features that they offer. After an overview of all the features that you get with SEMrush Plans, you can hardly say that SEMrush is an expensive platform.

If you’re a new user, it’s surely difficult to understand at first what’s costing so much and whether you should pay this price or not, whether it’s really worth it or not. However, trust our word, once you start using SEMrush, you’ll know that it’s worth every penny you’re spending.

Moreover, there’s also a free trial period. So, you can try out SEMrush for 7 days before finally paying for it. If you don’t like it, which will hardly happen, you can just stop using it after your free trial ends. However, we can bet you that once you start using the tool, you will want to pay for it.

Is There Any Free Version of SEMrush?

Short Answer – Yes!

You can try out SEMrush by creating a free account. However, there will be limited features with the free account and you’ll only get an insight into what the tool can do, something like a drop of the ocean.

Nonetheless, it’s a good option for those who don’t have a budget. You’ll get limited access to the features but you’ll improve your website to a certain degree and with the free version, you can understand the tool better and after that, purchasing it wouldn’t feel too expensive.

SEMrush Cheaper Alternatives

If SEMrush seems too expensive and you haven’t got the budget for it, well, then there are some cheaper alternatives you can try.

1. Serpstat.com

SerpStat is an all-in-one online marketing tool, very similar to SEMrush. It has more than 30 tools that help with all kinds of SEO and online marketing requirements such as site analysis, competitor analysis, keyword research, content optimization, backlinks checking, rank tracking and more.

The tool is much less costly than SEMrush with plans starting at just $48/month. Moreover, you can also get a custom plan created.


Lite – $48/month

Standard – $104/month

Advanced – $209/month

Enterprise – $349/month

2. Mangools.com

Mangools is a SEO tool that comes with different features to aid you with SEO tasks and activities. It has a KW Finder tool to help you research for keywords that are most competitive and will help boost your site rankings.

You can also look through search engine results pages and analyze them with the SERP Checker tool so that you know where your website is appearing on them. Additionally, there’s a rank tracker to keep a track of where your keywords are ranking.

You can even analyze your backlink profile and get other SEO metrics with the tool using features like Link Miner and Site Profiler.

However, unlike SEMrush which is an all in one solution, Mangools is only a SEO tool.


Basic – $29.90/month

Premium – $39.90/month

Agency – $79.90/month

3. Moz.com

Moz is also an all-in-one SEO tool to help with all your SEO activities. It has multiple tools for different SEO functions such as keyword research, link analysis, rank tracker, and more.

The tool is also available as a Chrome extension and you can use Moz bar to analyze other websites. This is helpful with competitor research and analysis and you can plan your SEO strategies better.


Standard – $99/month

Medium – $179/month

Large – $299/month

Premium – $599/month

Is SEMrush Really That Expensive?

Well, looking at the pricing, there’s no doubt to the fact that SEMrush is expensive. However, when you look at the feature set, you’d be amused to see what the tool has in store. It’s the perfect tool to meet all online marketing needs.

So, yes, it’s an expensive tool, really, but every penny is worth it and you would be glad about your decision to try it because it will indeed take your business to a whole new level of growth and success.

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